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Johnson’s Baby Line Get Major Overhaul

Fewer ingredients, more naturally derived materials and greener manufacturing.

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By: Christine Esposito

Editor-in-Chief

Johnson’s says it has overhauled its iconic baby washes, lotions and hair care products- with fewer ingredients, ergonomic new packaging, and a greener manufacturing footprint. “Nothing was sacred, but every decision was purposeful,” said Deeptha Khanna, president of Global Baby Care. “The result is a gentler, simpler product experience that's still 100% Johnson’s honoring our 124-year history while evolving for modern parents' preferences.”     The update...

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